Mastering questionnaire design in employee surveys

Up to two thirds of companies in the UK run an employee survey and the number continues to rise. The problem is that many are getting little or no value from the survey process.

We suggest that the only way to accurately measure engagement is through a bespoke employee survey. This will recognise the unique organisational context and business objectives. It will allow companies to garner more valuable results that can then be used to inform strategy and drive business improvement.

Too many companies are using ineffective surveys that have poorly designed questionnaires or a lack of alignment with business strategy.

In this paper, we show how to set up a bespoke employee survey programme and align it to business objectives and strategy. We explain how to gather the organisational context through internal research and how to design an effective, relevant questionnaire and create an engagement index.