Aligning to their culture
We worked extensively with Audrey and other key stakeholders at Clarion to develop our understanding of their culture and strategy. This gave us a great basis for designing their questionnaire, including a bespoke engagement index and tailored questions aligned to their culture enabling them to measure and turn a spotlight on each pillar of ‘the Clarion Way’. We also reviewed and advised them on the best rating scale to use moving forwards. And although there was a significant change to the rating scale, moving from a historic 10 -point scale to a four point scale in 2019, our team was able to convert the historic survey data to 4 point scores making a historic comparison possible.
When it came to the survey itself, we were able to configure a platform that would enable 3,500 of Clarion’s employees to complete the survey online. In addition, we arranged for provision of a paper-based option for around 500 people without easy access to the online platform.
The most important aspect of the survey technology from Clarion’s perspective was the reporting, and in particular the manager reports. They wanted these to be really intuitive and easy for their managers to interpret, as reports from their previous provider weren’t giving them what they needed.
To date Clarion has been running the survey annually but they plan to actively explore the option of more regular check-ins in the near future.